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Stanford And Berkeley Students Finally Agree: They Both Hate Their New Logos

stanford berkeley mascots

All is quiet on the Northern California front.

The students at rival schools Stanford University and UC Berkeley are momentarily holding back their jabs at one another and instead focusing on similar issues on their respective campuses.

They both hate their new logos.

At least according to a slew of student initiated petitions and social media postings.

Stanford University changed its classic logo in early November. Officials told Business Insider that the commissioned lowercase font simply worked better in the digital age and was inspired by the Stanford arches:

stanford logo change

A Stanford alumna, myself, I immediately noticed incensed Facebook post after Facebook post condemning the new font engulfing my newsfeed. A petition, beginning “We the students,” was created. The Stanford Daily chronicled the outrage.

While some University of California, Berkeley students at first relished some of the Cardinal’s discontent — our comment section was riddled with “Go Bears!” proclamations — their quips were soon quieted when Berkeley’s own logo changed mere days later.

(The shape of the new design appears to have been inspired by a tulip.)University of California

While Vanessa Correa, creative director for the school, told the California Aggie that the new design aimed “to reinstate the system-wide seal’s authority and gravitas after years of casual, indiscriminate use,” and foster “a coherent identity that would help us tell the UC story in an authentic, distinctive, memorable and thoughtful way,” students disagreed.

Not only was the logo widely mocked on all forms of social media, even making it to Reddit’s front page, but in true Berkeley form, students have mobilized massive petitions.

The “Stop the UC Logo Change” Facebook page already has 4,700 likes and a petition gained over 40,000 supporters in just one weekend.

Although Berkeley has a larger student population than its rival (as of Fall 2012, 35,899 compared to 15,319), that’s an indisputably more impressive showing than Stanford’s petition, which is stagnant at just under 1,000 supporters.

Disclosure: The author attended Stanford University.

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