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Media Buys


A media buy is the purchase of advertising space in a media venue. Print ads in newspapers, 30 second spots on prime-time television, banner ads on websites — each can be considered a media buy. Selecting your media buy should be an occasion for you to do some serious introspection on what it is you are selling, who you think your target customers are, and where you are likely to reach them for the lowest cost.

Here’s a LOT of places where you can run paid ads and do media buys:

http://www.adscampaign.com/advertising/overview.html

http://www.adside.com – self serve ppc contextual inline text ads

http://listhoopla.com/traffic.cgi – traffic co-op

https://ads.pof.com/ – PlentyOfFish Dating site. Insane amount of targeting

http://web.blogads.com – banners/text ads on high traffic blog network

http://elephant-traffic.com – ppv type ads on parked url’s – cheap

http://mediatraffic.com – ppv ads

http://casalemedia.com – self serve banners

http://tribalfusion.com – media buy banner network

http://adclickmedia.com – self serve interstitials,banners,and contextual widgets

http://premiumaccess.com – premium banner ad network

http://kontera.com – inline contextual text ads

http://www.adroll.com – self serve banners

http://pubmatic.com – ad network

http://bidvertiser.com – contextual and banner ads

http://cpmstar.com – banners display aimed at gaming sites only

http://adengage.com – banners/text, similar to adbrite, allow weekly buys

http://finditquick.com – text ads

http://technoratimedia.com – banners

http://chitika.com – search related contextual display ads

http://www.mediawhiz.com – banners/display, media buys

http://cpxinteractive.com – banners/display, media buys

http://clicksor.com – banners

http://advertising.com – display/benners, media buys

http://www.interclick.com – banners, high volume media buys

http://www.reseauselect.com – banner and offline targeted at quebec

http://adtoll.com – banners/display/text ads, adbrite clone, cheap

http://valueclickmedia.com – banners, display/media buys

http://google.com/adwords – buy ads on Google’s search and content netword

http://advertising.aol.com – variety of solutions on AOL inventory

https://marketingsolutions.yahoo.com – search/content contextual ads

http://miva.com – cheap search ads

http://www.specificmedia.com – banners/video display, media buys

http://www.canoeklix.com/accueil – text ads on the canoe.ca network

http://undertone.com – premium banners/display/media buys

http://7search.com – cheap search/direct domain ads

http://advertising.microsoft.com/ad-network – microsoft banner display/media buys

http://adbrite.com – display/contextual ads

http://www.adconion.com – video/banner ads, media buys

http://myads.com – self serve banners on myspace & a host of Fox network sites

http://facebook.com/ads – self serve ads on facebook

http://plentyoffish.com – coming soon self serve ads

http://www.collective.com – media buys, banners/display

http://buysellads.com – self serve banners on a range of design blogs

http://sponsoredtweets.com – sponsored twitter posts

http://ad.ly/ – more twitter ads

http://trafficvance.com – good ppv ad network

http://www.tattomedia.com/advertisers/ – banners/display/media buys

http://platform-a.com aol banner ad/media buy network

http://www.adready.com/ads/public – display ads/self serve banners on yahoo sites

http://adsonar.com – text ads on high traffic US site

http://adblade.com – self serve display ads, very good service

http://adsdaq.com – banners/media buying exchange

http://traffiq.com – self serve banners, media buy type thing

http://openx.org/market – banner exchange on open x ad network

http://adbuyer.com – media buying search/display exchange

http://searchfeed.com – search/contextual on parked pages.

http://www.isocket.com/ – closed beta, but will be banner/display ads

http://www.rightmedia.com/ – self serve banner exchange

http://www.etology.com/ – banners/text ads, cheap

http://pulse360.com – ads on good high traffic inventory

http://www.bidplacesb.com/ – self serve banners, owned by AOL

http://advertising.ezanga.com – cheaper search and contextual

http://www.leadback.com – retargeted ads at search traffic

http://appvert.com – farcebook apps ads, display

http://trianads.com – failbook app ads, display

http://www.burstmedia.com – banners/display/media buys

http://offerpalmedia.com – socialmedia app ads

http://userplane.com – social media advertising for media buyers

http://adchap.com – ads on various social sites, hi5, facebook, bebo et

http://cubics.com – social media ads

http://adknowledge.com – cheap ads, slow approvals

http://rockyouads.com – social media display ads

http://statusplug.com – ads on facebook fan pages

http://zohark.com – facebook app ads

http://xtendmedia.com – banner/display media buys

http://advertisers.federatedmedia.net – cpm banners on good inventory of sites

http://www.adperium.com/directads – display banners, self serve, similar to adbrite

http://z5x.net – display banners, media buys, large inventory

http://www.dsnrmg.com – display, media buys, unknown quantity/quality

http://traffictaxi.net – self serve banners/display/popunders – global

http://www.adconion.com – display/media buys, good for Europe

http://www.hi-media.com – display/media buys, mainly European traffic

http://www.adpepper.com – European banner display + Affiliate network

http://www.ad2onegroup.com – media buys on premium UK, Irish & Aus. sites + Ebay UK

http://www.pamojamedia.com – Adify powered, banners for African traffic

http://www.shenetwork.se – Adify powered, target Swedish women

http://www.smowtion.com – display banners, most South American inventory

http://www.trafficsynergy.co.za/adrands – banners, South African traffic

http://www.utarget.co.uk/v6 – UK display/rich media/video, owned by Fox

http://www.unanimis.co.uk – display/video media buys, UK traffic

http://www.mirago.com/media – UK/French/German contextual/search ads

http://www.harrenmedianetwork.com – Media buys, South American/Hispanic traffic

http://www.filiado.com – Media buys for Brazilian inventory

http://www.exoclick.com – Text/display on various inventory. Similar model to adbrite

http://www.directaclick.com – Owned by Fox, media buys, US Hispanic traffic

http://www.aim4media.com – Display media buys, European traffic

http://www.adverline.com – Media buys, good quality French/Euro inventory

http://www.accelerator-media.com – UK banners/media buys

http://www.specificmedia.co.uk – Media buys/display on UK/Euro premium inventory

http://www.globalinteractive.com – Smaller scale banner/pop media buys

http://www.adtegrity.com – Media buys/display, high volume

http://revtwt.com – advertising on twitter

http://zedo.com – display/media buys

http://adjuggler.com – display/media buys

http://www.trafficmarketplace.com – display/email ads, media buys

http://www.neoedge.com – static/video in game adverts

http://www.realtechnetwork.com – Variety of formats, self serve platform

http://www.rubiconproject.com – media buys, nice interface/inventory

http://www.tremormedia.com – media buys, good range of new formats

http://www.yume.com – in-video ads, media buys

http://www.vibrantmedia.com – inline contextual/rich ads, media buys

http://www.intergi.com – banners and static/video in-game adverts

http://www.glammedia.com – media buys, display, very good inventory for female demo

http://www.megaclick.com – banners on 2 high traffic file share sites

http://www.interclick.com – media buys, display, high volume

http://www.bannerconnect.net – media buys/banners, good european reach

http://www.snap.com/advertisers – text/inline type ads

http://www.brightroll.com – media buys, banners/video

http://www.directcpv.com – cpv, self serve popups

http://adonnetwork.com – banners, contextual, search – self serve

http://admob.com – mobile ads, now owned by google

http://leadimpact.com – formerly zango – pops/CPV ads

http://www.mobclix.com – mobile ad exchange

http://marketplace.sitepoint.com/categories/buy-advertising-space – small direct banner buys

http://inlinks.com – inline contextual ads, like Kontera

http://adoori.com – ppv popups – self serve

http://admedia.com – self serve inline contextual text ads like kontera, also display ads

http://www.industrybrains.com – now called adHere – text ads on mainly tech related sites

http://www.mochimedia.com – self serve in-game ads, 300×250 only

http://www.trafficjunky.net – self serve display/banners, good volume inventory

http://looksmart.com – self serve search/contextual text ads

http://linkworth.com – self serve contextual/inline text ads and good SEO services

http://intermarkets.net – display/banners – media buys

http://izea.com – self serve sponsored tweets/blog posts

http://holanetworks.net – media buys targeting hispanic demo only in USA

http://www.adoptim.com – in-video, text and banner ads

http://www.ampkeywords.com – self serve text ads

http://www.criteo.com/ – Retargeting

http://advertise.com – self serve text, search and display ads

http://affinity.com – search, parked pages, text ads – good 2nd tier inventory

http://www.cbsinteractive.com/advertise – media buys on very high traffic CBS site inventory

http://aditall.com – produce and run video ad campaigns

http://fetchback.com – Retarget the ones who didn’t sign up first time

http://engagebdr.com – media buys on high traffic inventory

http://www.reddit.com/ad_inq – self serve direct ads on reddit

http://about.digg.com/ads – sponsored ads on digg.com

http://www.juicyads.com – Display on adult inventory, flat rate buys per week/month

http://www.linkworth.com – Banners, inline, contextual, plenty of cheap inventory

http://adfunky.com/ – Display/rich media, some high traffic inventory

http://www.retargeter.com/ – Retarget the ones who didn’t sign up first time

http://www.reduxmedia.com – Display, media buys, some good blog inventory

http://www.admanage.com – Contextual, inline & display, pops, parking, decent volume

http://www.mythings.com – Retarget the ones who didn’t sign up first time

http://www.ero-advertising.com/ – Web & mobile display/banners on adult inventory

http://www.xa.net/ – Display/retargeting ad exchange

http://youyield.com/ – Interstitial full page ads

http://www.advertisespace.com – Direct display buys on small-ish inventory

http://www.adborsa.com/ – Display ads for largely Turkish demo

http://interstitials.net/ – As the name suggests, interstitial ad network

http://www.salemwebnetwork.com/ – Display ads on Christian website network

http://www.ad4game.com/ – Display ads specifically aimed at gamer demo

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